Showing business how to harness the power of humor for connection, persuasion and impact
Comedian and 7x Emmy Award-winning writer for
About Beth
In today’s fast-moving business world, attention is short, trust is fragile, and most presentations fall flat. Beth Sherman teaches professionals how to use humor—not simply for laughs, but for connection, persuasion, and impact.
She translates the tools of comedy into actionable strategies that help teams engage audiences, pitch with personality, and lead with authenticity.
Beth has 30 years of experience as a comedian, performing on stages everywhere from Las Vegas to Iraq.
She’s a seven-time Emmy Award-winning comedy writer, with writing credits that include The Late Show with David Letterman, The Tonight Show with Jay Leno, Ellen, and the Academy Awards, where she’s written funny and engaging content for A-listers like Tom Hanks, Helen Mirren, and Queen Latifah.
Now Beth brings her vast creative experience to the business stage – delivering high-energy keynotes and masterclasses packed with laughter, insight and practical strategies. With a topic and style that draws delegates to the room and adds life to dry conferences, her talks equip audiences with a humor toolkit they can use to build rapport, diffuse tension, and communicate with clarity and confidence.
Trusted by
“Beth’s talk was much more than entertaining; it was thought-provoking and highly practical. She managed to challenge conventional thinking while keeping the room laughing, engaged, and motivated.”
Popular keynotes
Humorizing Business: And Why It Matters
Discover how humor drives connection, clarity, and influence in business. This keynote offers laugh-out-loud insights and practical tools to help professionals communicate with confidence, ease tension, and make messages stick.
What AI Can’t Do: How to Sell Like A Human
In a world dominated by AI, the best way to stand out is to be more human. This talk blends comedy techniques, sales strategy, emotional intelligence, and storytelling to give teams the tools to create and deliver engaging presentations that stir emotion, build trust and drive results.
Popular workshops
The Writers Room: A Workshop on Creative Collaboration
Modeled after a TV writers room, this hands-on session sparks creativity, builds collaboration, and teaches teams how to use storytelling and humor to connect, communicate, and think more like creators. No punchlines required—just a willingness to play, share, and surprise yourself.
Laughter Connects: Why Smart Leaders Use Humor
An entertaining and engaging keynote that teaches business leaders how to use humor to build trust, increase emotional intelligence, and create authentic connection with teams. Humor in leadership isn’t about telling jokes. about telling jokes; it’s about leading with empathy, presence, and personality.
Stand Up and Lead: A Hands-On Humor Workshop
Tired of leadership training that’s as much fun as a root canal? This interactive session brings the energy of stand-up comedy to your conference or event. Attendees learn firsthand how great leaders (and comedians) use truth, humor, and presence to build trust and spark action. It’s fun, engaging, and HR-safe!
All keynotes and workshops can be customized to your audience, sector, and event. Want to know more? Book a call!
Watch Beth in action
(Watch time: 5 minutes)
In business communication, humor isn’t gratuitous. It’s essential.
Understanding how to use humor and storytelling makes pitches and presentations more impactful and memorable, keeping prospects listening and receptive.
Laughter creates emotional connection, making customer-facing employees more likable and helping to build trust faster.
With a topic and style that draws delegates to the room and adds life to dry events, Beth’s keynotes and training are perfect for:
Conferences
Sales kickoffs
Masterclasses
Retreats and away day experiences
All staff events
Lunch + learns
Remote team-building
“Despite being the final session of our conference, Beth’s content and delivery attracted a full house and kept our delegates fully-engaged throughout.”
Watch Beth’s speaker showreel
Testimonials
“Beth’s content and delivery attracted a full house and kept our delegates fully-engaged throughout.”
“Beth’s session was a high point of the conference!”
“Beth’s talk was much more than entertaining; it was thought-provoking and highly practical. She managed to challenge conventional thinking while keeping the room laughing, engaged, and motivated.”
“Beth was funny, poignant, and uplifting, headlining the FFINC Awards in style, and giving our audience of innovators confidence in their ability to use humour as a tool for connection.”
“Beth’s talk was a masterclass in using humor to connect and persuade. She delivered practical, memorable tools that resonated deeply with our audience of advertising professionals—helping them appear more competent, relatable, and confident. Feedback was glowing, with one attendee calling it ‘a brilliant investment of an hour.’”
“If you are looking for an inspirational, authentic, and funny keynote, look no further than Beth Sherman.”
“Beth’s unique approach to blending humour with professional development resonated deeply with the audience. ”
One-to-one presentation coaching
Giving a keynote yourself?
Whether it’s a keynote, pitch, or internal presentation, Beth’s one-to-one presentation coaching helps professionals of all abilities show up with clarity, confidence, and a message that truly connects.
What you’ll walk away with:
Working collaboratively, Beth will help you:
Sharpen your structure
Add just the right amount of humor
Deliver with presence that keeps people listening and engaged throughout
This isn’t about turning you into a comedian. It’s about helping you become the most effective, entertaining, and memorable version of yourself.